Industry Norms and Business Ratios

 

When comparing a company's performance to competitors in its industry, you will need “industry norms” or “operating ratios." Data for operating items such as assets, debt, sales, profit, labor, advertising, rent, and insurance expense, may be found in a few places including the investor relations selection of a company's webpage or in library databases.  
To compare the information for a company to an industry, you will need the industry code.